The leading international magazine about type and typography.


Baseline sets out to reflect all aspects of type, including its design, history, use, and links to the graphic, art and craft scenes. The magazine’s contents are deliberately eclectic. It publishes historical and new material, from academic as well as journalistic sources. This means that the magazine provides a rich mixture of articles and reference materials. The editorial stance is open, valuing especially originality of thought, while giving due weight to academic research. It has a distinct personality, lending emphasis to humanism. It is neither superficial nor artificially analytical. The magazine is highly regarded for it’s use of materials and production values.

Baseline’s philosophy is holistic. It stems from a firm belief that design and layout should spring from, and be in balance with, the contents. The design is approached with intellectual vigour. The format and flexible grid structure allow both for the vigorous display of rich graphic material and the appropriate detailing in text-led pages.

Read more about our history, awards, contributors and see the archive at the Baseline website.

Baseline Blog
This space is for the international community that surrounds Baseline. It is still in its early stages, launched early February 2014, we first want to bring Baseline updates such as the activity in the studio, the behind the scenes, a look back at the history of the magazine and sharing examples of design we appreciate. We also want you to be able contribute to it by taking part in competitions; through discussion and debate; and by showcasing work, exhibitions and articles you find inspirational.

Type, typography and graphic design is our general forte but keep a look out and you may see something unexpected.

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